The New Store Posted on 06 Oct 11:38 , 0 comments
It has been many years since TAWC has seen a redesign. In this fast-paced, on-the-go information age, everything needs to be available all the time on any size screen. It's a long way from our origins; before the smartphone or the tablet, when most folks did their online shopping on a big 'ol computer screen at home.
I love the clean, uncluttered design of our new site. I look for little visual cues that help show me where to go. It is a step back from the trend or hyper-minimalism, where the tools you need are hidden away, without any way to find them.
We've also made some changes to the way we do things. It has become a rare treat to acquire the accidental wines that we used. Those with stained or dinged labels. Every sector has made adjustments to improve speed, cut waste and decrease cost. We are still on the lookout for these items, we just don't see them very often. We say goodbye to our old categories, David's Proclivity, Janice's Style and Micah's Indulgence. We'll keep the Opulent Obsessions...those bottles never go out of fashion.
TAWC has spent the past few years searching out great wines from producers big and small. Finding wines that fit our old categories has become a challenge and we've chosen to conquer by finding wines that don't usually show up in the local supermarket or liquor store. Usually it's a small family winery with low acreage under vine. Sometimes it's a well established winery with an unusual bottle. Sometimes it's a big guy with too much good wine. That is all part of the adventure. The TAWC site is full of things we like to drink. Plenty of wine from all over the world...Italy, France, USA, Argentina, Austria, Australia, South Africa, just to name a few. All available to you.
Thank you for joining us on the adventure.